QuickView on Google Webmaster Guidelines

It is no doubt that Google is one of the biggest giants in the search engine industry. Even some big search engine companies like AOL and Yahoo use their database as a reference for evaluating the ranking of a site. This page briefs the tips and guidelines for Google ranking and what should not be done to avoid your website being kicked out by Google and other big search engine giants.

Google claims that once a site has been removed, it will no longer shown up in results on Google. com or on any of Google's partner sites. So, please watch carefully about those rules.

The Webmaster Guidelines from Google includes Design and Content Guidelines, Technical Guidelines and Quality Guidelines. Hope these tips may remind you to improve and achieve better Google ranking.

Quick view of the Design and Content Guidelines:
.:. Make a site with a clear hierarchy and text links.
.:. Make a clear site map with links to your users.
.:. Create a useful and content-rich site.
.:. Spend time to think about the keywords to be used on your web pages.
.:. Use Text instead of images to display important information.
.:. Don't miss out the TITLE and ALT tags' content.
.:. Check for broken links and correct HTML.
.:. Keep the links of a web page fewer than 100.
.:. Keep the parameters short and the number of them small if you decide to use dynamic pages.

Quick view to Google's Technical Guidelines:
.:. Use a text browser such as Lynx to examine your site.
.:. Make sure your web server supports the If-Modified-Since HTTP header.
.:. Make use of the robots.txt file to instruct to crawlers which directories to check.
.:. Make sure your site is searchable if your company buys a content management system.
.:. Allows search bots to crawl your sites without session ID's or arguments that track their path through the site.

Quick view to Google's Quality Guidelines to make sure your site won't be removed:
.:. Don't cheat the search engines for better search engine rankings.
.:. Make useful and content-rich pages/sites for users (not for search engines).
.:. Pick good link partners or it may affect your site's ranking adversely by poor link(s).
.:. Don't use unauthorized computer programs to submit pages, check rankings, etc..
.:. Avoid hidden text or hidden links (example: white text on white background)
.:. Don't load pages with irrelevant words.
.:. Avoid Doorway pages, etc..

For more details or most updated information, you can refer to Google's Webmaster Guidelines.

When your site is ready, submit it to Google online.